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About Drew

A motivated leader that is driven to inspire teams to imagine and deliver industry-changing solutions. My professional experiences span both consulting and corporate roles. I have a pro-active, entrepreneurial, and can-do spirit honed in the demanding and fast-paced design development environment. Most of all, I enjoy leading team members with divergent backgrounds and ideals to deliver a unified design direction that benefits both end-users and brings a profitable outcome to the business.

In addition to my daily career, I have successfully built and managed a Design-Build firm since 2014. Managing all aspects of this business has offered many lessons in leadership that I have been able to connect to my daily design leadership roles. Utilizing my associate's degree in Architecture, WOODWERD designs both the function and aesthetic for clients remodeling their homes.  Check us out at

About: About

Awards | Honors

Concept UFO

Reddot 2020

Alienware’s primary mission is to deliver the most immersive PC gaming experiences possible. Concept UFO is a handheld gaming PC worthy of the Alienware vision. It uses a tenth generation Intel® Core™ processor and has WIFI, Bluetooth and Thunderbolt for high-performance gaming, networking and connectivity. Conceived as part of the Alienware line, Concept UFO is designed for travel, small-spaces or school-use. Concept UFO features an 8-inch screen with 1900x1200 resolution and detachable controllers. This allows users to game in a range of modes: as a single unit with controllers attached to the screen or using the screen’s kickstand with the controllers detached. It can also be connected to an external display and played with detached controllers, mouse or keyboard, just like any other PC.

Concept Luna

TechXAward 2022

Dell’s Concept Luna isn't a retail product (or even any single device), but a conceptual, holistic approach to making laptop manufacturing and repair more sustainable. 

As outlined in our hands-on demo, in a Luna-type laptop manufacturing environment, the laptop chassis would be designed in a more unified style, allowing parts to be easily swapped out by Dell (or by you!) when one component stops working, rather than you needing to ditch the whole laptop. This ecosystem would also include recycling still-working laptop parts and components into new systems, and downcycling used, degraded parts into less powerful machines rather than disposing of them outright.

Concept UFO

The Verge: Best of Tech CES 2020

Looking through the deluge of CES articles is like staring into an unreliable crystal ball: maybe what you’re looking at is the future, the shape of tech for years to come, or maybe it’s something that’ll get talked about for a week and never heard from again.

That’s why we here at The Verge like to take some time to look back at the biggest hits from CES shows of yesteryear. What looked like it was just a one-off at the largest tech tradeshow in the world, but actually turned out to be a real product? What got a lot of buzz and then dropped off our radars, only to resurface months later? And, of course, what was simply too good to be true?

In that spirit, let’s look at the most popular devices from CES 2020, as well as some products from even further back that are still kicking around in our minds, and ask “hey, whatever happened to the...?”

About: List

Professional Experience

Driving innovation through experience design

January 2022-Present

Director, Experience Design Strategy, Dell Technologies

Leading a cross-discipline team to deliver full experience directions and strategies for Dell Client Solutions Group development.  Focused on unified modern methodology and agile work processes to achieve lean and effective outcomes.

September 2020 - January 2022

Design Strategist, Commercial, Dell Technologies

Developing Design Strategy vision and experience opportunities across Dell Technologies, Experience Innovation Group focused on Commercial future impacts and solutions. Focus included Persona development and process improvements

May 2018 - September 2020

Director, Advanced Industrial Design, Dell Technologies

Lead a team of designers, focused on multiple generations of language development and proof of concept development to be considered by all of Dell Client Solutions Group. Effectively managed multiple design language process areas around insights, research, concept design, and development.

September 2015 - May 2018

Design Strategist, Rugged and IoT, Dell Technologies

Collaborating with cross-functional teams to develop and define a future strategy for Dell Rugged / IoT product platforms. Developed a family of products (3) utilizing a standards-based board design to have bespoke end-user options for Rugged Offerings

October 2006-September 2015

Various previous roles, Dell Technologies

Joining Dell in 2006 in the enterprise teams focused on delivering an enterprise wide new design languages for 8Gen products, moving to Client team in 2009 I have had design roles inside of all Dell brands.

June 2000 - September 2006

Principal Industrial Design Manager, Sun Microsystems

Work directly with System Architects to conceptualize, and innovate their concepts in disparate technologies into a product concept.

About: CV


From childhood, I was always building things.  As I found architecture in high school and focused on learning design, CAD, and traditional drafting. My education was focused on considering both the function of design and the forms considered to deliver an intuitive use.

September 1992 - September 1994

BS, Industrial Design

Wentworth Institute of Technology, Boston MA

September 1989 - September 1992

AS, Architecture

Wentworth Institute of Technology, Boston MA

About: CV
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